Nudging for eco-friendly online shopping – Attraction effect curbs price sensitivity

Understanding Perceived Price Fairness in Online Shopping

Price fairness is an important factor that influences online shopper drop-out rate in online shopping. This research attempts to understand the factors that influence online shoppers’ perceived price fairness. Based on the equity theory, we argue that perceived promotion fairness plays an important role in influencing perceived price fairness. We further argue that perceived promotion fairness ...

Eco-friendly Dentistry

a framework for identifying and prioritizing factors affecting customers’ online shopping behavior in iran

the purpose of this study is identifying effective factors which make customers shop online in iran and investigating the importance of discovered factors in online customers’ decision. in the identifying phase, to discover the factors affecting online shopping behavior of customers in iran, the derived reference model summarizing antecedents of online shopping proposed by change et al. was us...

Customer Price Sensitivity and the Online Medium

The nature of the online medium and the characteristics of web sites can significantly alter the degree of customer price sensitivity in online markets. Many managers fear that the Internet will increase price sensitivity and intensify price competition. There is, however, very little conceptual or empirical research on this topic. In this paper, we use the information search literature to deve...

Recommending Eco-Friendly Route Plans

As personal transportation is one of the greatest contributors of CO2 emissions, means able to assist travelers in reducing their ecological impact are urgently needed. In this work we focus on travel recommenders that encourage green transportation habits among travelers who have a preexisting interest in taking action to lessen their impact on the environment. We aim to provide urban traveler...